Bringing Joy, One Cupcake at a Time. 

Welcome to Petal Cupcakes, where we believe that a cupcake is more than just a sweet treat—it is a moment of pure joy, a beautifully crafted gesture, and a delicious way to say, "I’m thinking of you". Our journey began in 2009 and our first boutique bricks and mortar store opened in Newmarket, Auckland in 2010, when our founder, TV chef Laurel Watson, set out with a simple but passionate mission: to create the perfect boutique cupcake. She wanted to bake something that tasted as exquisite as it looked. After countless hours of perfecting recipes and mastering the art of the perfect swirl, Petal Cupcakes was born. Crafted with Love, Whipped to Perfection. From day one, we have refused to cut corners. We believe that true quality comes from premium, real ingredients. That means local fresh ingredients like butter, milk and eggs, as well as premium quality imported ingredients from world leading manufacturers like our rich chocolate and flavour essence, that go into every single batch we bake. But what truly sets a Petal cupcake apart is our signature icing. Hand-piped to look like a delicate flower petal, our icing is incredibly smooth, perfectly balanced. It’s our visual promise of the gourmet experience waiting inside.

Growing Our Garden

What started as a single, bustling little shop in Auckland has blossomed over the years. Today, Petal Cupcakes is a beloved NZ staple, delivering sweet moments across both Auckland and Wellington through our stores and Nationwide through cafes and foodservice providers with the help of our wholesale distribution partners. Our products have also evolved over the years with cakes, cookies, whoopie pies/cakes and muffins being added to the menu. Whether you are popping into our store for a afternoon pick-me-up or sending a surprise gift box across town, we bring the same level of care and freshness to every single order. 

Something Sweet for Everyone.

We believe everyone deserves a little indulgence in their day. That is why our menu constantly evolves to include new flavours and products alongside our classic favourites. We also want ensure no one misses out on the magic, which is why we proudly bake a dedicated range of gluten free, vegan and vegan & gluten free options that taste just as heavenly as our traditional recipes. 

Thank you for letting us be a part of your celebrations, your milestones, and your everyday sweet moments since 2009. We can't wait to make your day today!